Marketing BSc (Hons)

UCAS code: M368

What gives leading products or services a competitive edge? Well-prepared creative strategies help brands take off and find success. You’ll learn the whole spectrum of marketing on this course accredited by the Chartered Institute of Marketing.

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Overview

Course length:	3 years full-time
Start dates:	September 2025
Location:	Edge Hill University
Example offers:	BBC-BBB (A Level) or DMM (BTEC) View full entry criteria
Subject(s):	Marketing
Faculty:	Arts and Sciences
Department:	Business School

A student places post-it notes on a glass window during a seminar.

Our marketing degree covers the entire process from initial product design through to launch and promotion. An exciting mix of creativity, theory, analysis and planning, this course offers unique insights into this integral part of business.

Interested in why some products take off while others flop? Curious how brands manage their image in the digital age? You’ll deepen your understanding and hone your marketing skills before applying them in practice across a range of industries.

We’ll teach you how to make product offerings irresistible to customers and what goes into producing effective promotional campaigns. Consumers are under the spotlight too as we dig into what drives their behaviour and purchase decisions.

Release your inner entrepreneur and find out what goes into running a business on our optional Graduate Enterprise module. You’ll set up a company with your peers, taking on the challenge of marketing and promotion.

A professionally recognised degree

This marketing degree is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide. This accreditation enables you to gain exemptions towards selected modules on CIM qualifications available through the Graduate Gateway. You will also gain affiliate membership of the Chartered Management Institute (CMI), a globally recognised professional body, for the duration of your marketing degree and one additional year after graduation. On successful completion of the programme, you will be awarded a CMI Level 5 Certificate in Management and Leadership alongside your degree.

Chartered Management Institute HE Partner

Chartered Institute of Marketing - Graduate Gateway

Course features

International students can apply
Learn a language option available
Professional accreditation
Sandwich year option available
Studying abroad option available
Work placement opportunity

What you'll study

Year 1 combines academic and practical learning and sets the scene with central marketing philosophies. We’ll introduce you to the marketing mix and other key theories you’ll need at Edge Hill and beyond. Then choose from optional modules to get tools that bolster creative thinking in contemporary business or look back at the history of advertising and the influences from society.

Compulsory modules:

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Principles of Marketing provides an introduction to marketing and demonstrates its centrality to business decision making. The key focus is on customers and meeting their needs, which is central to the success of any business organisation. A range of marketing concepts, theories will be explored and set within the context of the fast moving and dynamic business environment. You'll also be introduced to the central philosophies of marketing thinking and practice. Topics covered include the marketing concept, the marketing mix and the theories of segmentation, targeting and positioning.

Module code: BUS1043

Credits: 20

Assessment

50% Coursework

50% Exam

Introduction to Digital Marketing recognises that the ubiquity of the internet has changed much of our consumption and has also affected marketing substantially. On this module, you will will develop a comprehensive understanding of crucial concepts, strategies, and tools necessary for achieving success in the dynamic domain of digital marketing. Areas such as website marketing, social media marketing, influencer marketing, e-commerce, digital advertising, AR, VR, and marketing the metaverse will be explored. You'll also develop an understanding of the different digital marketing channels, tactics, and optimal practices for efficiently reaching and engaging with target audiences amidst today's ever-changing digital environment.

Module code: BUS1053

Credits: 20

Assessment

60% Coursework

40% Exam

One of:

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New Venture Creation introduces you to business planning and the development stages in business start-up. You will organise and evaluate theoretical perspectives in a practical setting, informing your future learning processes and outcomes. A key element of the module is a review of entrepreneurial skills and small business development through theoretical concepts of enterprise, self-employment and small business management. This module creates an awareness of emergent business types and their markets, the factors behind small business start-ups, entry routes, funding, and barriers. A practical element includes foundational steps towards a business start-up project which will require you to demonstrate key skill areas such as the development stages of business planning, communication, negotiation, self-management, and problem solving. The combination of these aspects will enable you to critically engage in academic thinking and writing about enterprise, evaluate business ideas, choose one main idea, strategically conceptualise that idea, and prepare a business plan and pitch for how the idea could be brought successfully to market.

Module code: BUS1054

Credits: 20

Assessment

50% Coursework

50% Practical

Language 1 is ideal if you want to learn a new language, or further develop your current language skills, as an integrated part of this degree. You can study French, German, Arabic, Italian, Mandarin, Japanese or Spanish (subject to minimum numbers for your preferred language). Delivered at the Edge Hill Language Centre, the module will be taught in an interactive, communicative manner, using authentic materials in the target language. Emphasis will be placed on all four areas of reading, writing, speaking and listening. You will play an active role in the weekly two-hour classes, engaging in role-plays, short conversations, videos, authentic texts and listening materials. You will also be encouraged to reflect on your own learning needs. On enrolment to the module, you will complete a language induction form and be placed into a language level group appropriate for your prior knowledge of your chosen language. Please note, while we will endeavour to accommodate varying language levels per module, this is not always possible. While you can join the module with some prior experience of your target language, you will not be able to study a language you are already fluent or proficient in.

Module code: TLC1010

Credits: 20

Assessment

85% Coursework

15% Practical

In the second year we’ll start to put Year 1 theories into practice. There’s a specific focus on digital media and you’ll examine the role marketing plays in brand building. You’ll get real-world experience with a work placement and understand how to put together a pitch for business.

Compulsory modules:

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One of:

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Social Media Monitoring and Analytics equips you with an appreciation of the need for analytics in the market place. As companies are collecting large amounts of data, marketing decisions made by them have become more data-oriented. More and more companies are now heavily investing in marketing analytics. Therefore, analysing the ‘digital footprints’ in a meaningful manner is essential. Due to the unstructured nature of data, understanding behavioural patterns is complex. This module will provide a background understanding of analytics in relation to marketing strategy and communication.

Module code: BUS2219

Credits: 20

Assessment

60% Coursework

40% Practical

One of:

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The Marketing Pitch develops your understanding of the marketing process with particular reference to the launch of a consumer related product. The module will develop your ability to successfully design a pitch strategy that can be used to promote a product to a group of marketing industry professionals. The ability of any marketing professional to present a product to industry professionals is a fundamental skill required by all marketing personnel. Understanding the market and the needs of your customer in terms of product design and the ability to promote the product correctly is key, including designing a pitch that will successfully achieve customer awareness.

Module code: BUS2228

Credits: 20

Assessment

50% Coursework

50% Practical

Entrepreneurship and Innovation explores characteristics, behaviours, attributes, and skills of entrepreneurship as well as the whole process of innovation from idea to product development and the conditions that must be fulfilled for innovation to thrive. The module explores research from a number of areas to highlight the importance of factors such as social and economic capital, local and regional infrastructure and the role of government in enabling (or disabling) innovation. You'll develop your entrepreneurial skills, identifying opportunities and developing ventures. On top of this, you'll consider the risk environment including legal issues, funding issues, start-up and growth strategies. This module provides you with the ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support, and deliver successful outcomes.

Module code: BUS2229

Credits: 20

Assessment

50% Coursework

50% Practical

Language 2 is ideal if you want to learn a new language, or further develop your current language skills, as an integrated part of this degree. You can study French, German, Arabic, Italian, Mandarin, Japanese or Spanish (subject to minimum numbers for your preferred language). Delivered at the Edge Hill Language Centre, the module will be taught in an interactive, communicative manner, using authentic materials in the target language. Emphasis will be placed on all four areas of reading, writing, speaking and listening. You will play an active role in the weekly two-hour classes, engaging in role-plays, short conversations, videos, authentic texts and listening materials. You will also be encouraged to reflect on your own learning needs. On enrolment to the module, you will complete a language induction form and be placed into a language level group appropriate for your prior knowledge of your chosen language. Please note, while we will endeavour to accommodate varying language levels per module, this is not always possible. While you can join the module with some prior experience of your target language, you will not be able to study a language you are already fluent or proficient in.

Module code: TLC2000

Credits: 20

Assessment

85% Coursework

15% Practical

Polishing your strategic skills, Year 3 focuses on applying your marketing know-how. In groups you’ll take part in an online marketing simulation to show the impact of the decisions you’ll make using market analysis and company data. You’ll also have the opportunity to showcase your development throughout the degree in the Live Project or Graduate Enterprise modules. Explore optional modules such as Global Marketing Management, Entrepreneurship, and Sustainability and Business.

Compulsory modules:

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Live Project is based upon an employer/student collaboration, enabling you to take part in a live business project in a real-world setting with a company from our network. You will experience at first hand the issues faced by large and small business owners. You’ll develop skills such as business analysis, negotiation, and strategy, whilst developing networks which will stay with you beyond your studies. Where the right opportunity is not available, you will instead study our Graduate Enterprise module.

Module code: BUS3060

Credits: 40

Assessment

85% Coursework

15% Practical

One of:

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The Future of Business: Tech, Data and Artificial Intelligence introduces students to the impact that recent technology trends, including data analysis, cloud computing, social media and artificial intelligence have introduced to the modern business. The module will provide insights into businesses, across different industry sectors, that embraced new technologies and thrived, and those whose adoption was more cautious and failed. Students will be given insights into the modern financial environment including new elements such as Open Banking, Block Chain and Crypto Currencies, and what firms require in order to remain compliant with financial regulation. The module will combine both theoretical and practical approaches, with students managing both AI and Data Analytics applications and evaluating business improvements against data protection requirements.

Module code: BUS3062

Credits: 20

Assessment

50% Coursework

50% Exam

Sustainability and Business recognises that sustainability is increasingly shaping business practice and culture in the 21st century while acknowledging that business has a vitally important role to play in all our sustainable futures. The module will equip you with a comprehensive and holistic understanding of sustainability and the various business and societal contexts in which these can be applied. Exploring the broad and holistic concept of sustainability, as framed by the United Nations’ 17 sustainable development goals (SDGs), you will discover a range of ideas, concepts and theories of sustainability and gain insight how they are shaping the future business agenda. You will examine the inter-connectedness of different sustainability challenges facing humanity, such as climate change, energy and health, and consider the vital role that business has to play in addressing them. You will critically analyse specific approaches to climate action, as well as broader sustainability strategies, that are being devised by companies, business coalitions and partnerships between public and civil sector organisations.

Module code: BUS3064

Credits: 20

Assessment

100% Coursework

One of:

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Marketing and Society will help you to define and understand how marketing in society is utilised as a tool for public services such as charities, government and the health service. This will involve the study of the business and social environments in terms of their target audiences, resources, planning, education and current changes. The module will familiarise you with key models of behaviour change and the role of stakeholders, values, beliefs, emotions and lifestyles in influencing such change, with emphasis on environmentally sustainable behaviour. You will also be introduced to a practical and reflective campaign process that supports the use of social marketing to achieve behaviour change.

Module code: BUS3077

Credits: 20

Assessment

60% Coursework

40% Practical

Enterprise Management cultivates entrepreneurial skills, fostering innovation, creativity, and strategic thinking. It immerses you in real-world business contexts, promoting adaptability and resilience. Emphasising practical application you'll develop an understanding of the intricacies of entrepreneurship. You will refine your problem-solving and decision-making capabilities and explore theoretical frameworks with hands-on experiences. The module emphasises collaboration, communication, and risk management, equipping you with the skills and mindset needed for success in the ever-evolving landscape of entrepreneurship and enterprise.

Module code: BUS3079

Credits: 20

Assessment

50% Coursework

50% Practical

Leadership Ethics and Change considers how to turn a good idea into a successful market-leading product. Entrepreneurship and innovation go hand in hand and involve the development and release of a new product/service or the repacking of an existing one to provide competitive advantage or even create new markets. This module explores a variety of concepts around strategic entrepreneurship and intrapreneurship. We will examine the difference between an idea, an invention and an innovation and provide you with a case-led understanding of the process in action, from creation to implementation. The module provides you with a number of tools and techniques to critically evaluate success and build on your previous experiences of work-based learning or enterprise education.

Module code: BUS3063

Credits: 20

Assessment

50% Coursework

50% Practical

Language 3 enables you to build on and develop your previous language knowledge in French, German, Arabic, Italian, Mandarin or Spanish. You must have either studied the prior language module in the previous year or be able to demonstrate equivalent knowledge of your target language (though you will not be able to study a language you are already fluent or proficient in). The language levels available will be determined by the continuation of corresponding groups from the previous language module. You will gain the language skills necessary to become a more proficient user of the language. Classes will be taught in an interactive and communicative manner using authentic materials to promote meaningful communication. They will be conducted in the target language as much as possible. Emphasis will be on speaking and listening, with appropriate attention also being paid to other communication skills. Other work will include a variety of tasks which may be completed in the Language Centre.

Module code: TLC3000

Credits: 20

Assessment

85% Coursework

15% Practical

Where your course includes optional modules, these are to provide an element of choice within the course curriculum. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by timetabling requirements. Some restrictions on optional module choice or combinations of optional modules may apply.

How you'll study

You will have access to excellent facilities and resources, with extensive use of information technology to support your learning. Coursework may comprise individual and group work, case studies and problem-solving exercises.

You will have the opportunity to develop your employability profile through a work placement or participation in a graduate enterprise project.

Timetables for your first week are normally available at the end of August prior to enrolment in September. You can expect to receive your timetable for the rest of the academic year during your first week. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week. Wednesday afternoons are normally reserved for sports and cultural activities.

How you'll be assessed

The combination of assessments considers vocational capability, academic critical thinking and intellectual development. Examinations may take different forms, using both seen and unseen questions, and be closed or open book. Case studies and problem-solving exercises may also be used.

Who will be teaching you

Edge Hill Business School is home to a thriving research community, hosts a growing international partnership portfolio, and is a member of AACSB International (The Association to Advance Collegiate Schools of Business), the world’s largest management education network.

Highly qualified, experienced and enthusiastic academics who research and regularly engage within the wider business and academic environment teach on this marketing degree. You will benefit from their specialist knowledge and expertise. External professionals will be invited to deliver sessions in order to develop your wider contacts.

Entry criteria

Entry requirements

Typical offer 104-112 UCAS Tariff points. No specific subjects are required. You will also need GCSE Mathematics and GCSE English at Grade C or Grade 4 or above, or equivalent.

Example offers

Qualification	Requirement
A Level	BCC-BBC.
BTEC Extended Diploma (or combination of BTEC QCF qualifications)	Distinction, Merit, Merit (DMM).
T Level	Overall grade of Merit.
International Baccalaureate (IB)	We are happy to accept IB qualifications which achieve the required number of UCAS Tariff points.
Access to Higher Education Diploma	45 credits at Level 3, for example 9 credits at Distinction and 36 credits at Merit or 15 credits at Distinction and 30 credits at Merit. The required total can be attained from various credit combinations.

Please note, the above examples may differ from actual offers made. A combination of A Level and BTEC awards may also be accepted.

If you have a minimum of two A Levels (or equivalent), there is no maximum number of qualifications that we will accept UCAS points from. This includes additional qualifications such as Extended Project Qualification (EPQ), AS Levels that haven't been continued to A Level, and General Studies AS or A Level awards.

English language requirements

International students require IELTS 6.0, with a score no lower than 5.5 in each individual component, or an equivalent English language qualification.

If your current level of English is half a band, one band, or one-and-a-half bands lower, either overall or in one or two elements, you may want to consider our Pre-Sessional English course.

For further information on how you can meet the entry requirements

UK EU International

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Fastrack

How to apply

Apply online through UCAS

Read our guide to applying through UCAS to find out more about the application process.

Apply as an international student

Please see our international student pages for further information about how to apply as a prospective international student.

Should you accept an offer of a place to study with us and formally enrol as a student, you will be subject to the provisions of the regulations, rules, codes, conditions and policies which apply to our students. These are available at www.edgehill.ac.uk/studentterms.

Facilities

A stunning £8m building provides impressive teaching and learning facilities for marketing degree students in Edge Hill Business School.

The contemporary three-storey building offers a 100-seat lecture theatre and modern seminar and meeting rooms. There are also social learning areas which encourage a more informal and interactive style of learning, in addition to an attractive roof garden and atrium.

Where you'll study

Business School

Finance

Tuition fees

£9,535

a year

£17,000

a year

The University may administer a small inflationary rise in tuition fees, in line with Government policy, in subsequent academic years as you progress through the course.

EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme, as well as Irish nationals, may be eligible for the UK tuition fee rate.

Financial support

Subject to eligibility, UK students joining this course can apply for a Tuition Fee Loan from the Government to cover the full cost of tuition fees. UK students enrolling on the course may also be eligible to apply for additional funding to help with living costs.

Scholarships

We offer a range of scholarships, which celebrate the determination, commitment and achievement of our students. Many of our scholarships are awarded automatically. There are some however, where you will need to be involved in an application or nomination process. To find out more about our scholarships and check your eligibility, please visit our dedicated scholarships pages.

Money Matters

Please view the relevant Money Matters guide for comprehensive information about the financial support available to eligible UK students.

Money Matters

EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme may be eligible to apply for financial support. Irish nationals can ordinarily apply to Student Universal Support Ireland (SUSI). If you are an EU student who does not have settled or pre-settled status, or are an international student from a non-EU country, please see our international student finance pages.

Your future career

The future for Edge Hill marketing graduates is varied and exciting. Past years have seen students working for private sector enterprises, but more recently that’s widened to diverse industries such as retail, fashion, manufacturing, leisure and tourism and consumer goods. Some students may want to further their studies with a Masters or PGCE.

After completing our marketing degree, there’s plenty of career paths to choose from including promotions, marketing management, digital marketing and teaching. We’ve seen graduates find roles in Jaguar Land Rover, Vodafone, BT and Panasonic. Typical roles to look out for include:

Business to business (B2B) marketing executive
Service coordinator
Product manager
International marketing manager
Business development manager
Graduate project manager

A professionally recognised degree

Edge Hill’s marketing degree is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide. This accreditation enables you to gain exemptions towards selected modules on CIM qualifications available through the Graduate Gateway. You can sit the remaining CIM modules alongside your degree or within three years of graduating. Further information about the Graduate Gateway is available at www.cim.co.uk/qualifications/graduate-gateway.

You will also gain affiliate membership of the Chartered Management Institute (CMI), a globally recognised professional body, for the duration of your marketing degree and one additional year after graduation. You will then have the option to renew your affiliate membership on an annual basis, however this would be at your own expense. The CMI is dedicated to promoting the highest standards in management and leadership excellence. Membership entitles you to full access to ManagementDirect, an extensive online portal that provides invaluable careers information, course-based resources and advice on best practice.

On successful completion of the programme, you will be awarded a CMI Level 5 Certificate in Management and Leadership alongside your degree.

Course changes

Every effort has been made to ensure the accuracy of this information, however our courses are subject to ongoing review and development. Changing circumstances may necessitate alteration to, or the cancellation of, courses.

Changes may be necessary to comply with the requirements of professional bodies, revisions to subject benchmarks statements, to keep courses updated and contemporary, or as a result of student feedback. We reserve the right to make variations if we consider such action to be necessary or in the best interests of students.