Dr Aisha Ijaz

Profile

Biography

A keen, confident and enthusiastic Lecturer who has an excellent track record of teaching and research in the field of Marketing. I have the ability to identify the learning needs of students and respond appropriately through one-to-one support or by directing them to further supports and guidance. I am strongly committed to developing student practice to enhance the learner’s experience by making sessions engaging. On a personal level, I have continued to display drive and ambition to achieve my academic and research goals. I am currently a reviewer with the Journal of Islamic Marketing.

Research Interests

Religion and consumer / consumption behaviour

Teaching

Brand activation, digital marketing, social media monitoring and analytics, Advertising in Marketing Communication.

• The Role of Religiosity on Information Asymmetry Concerns and Search Behaviour In UK’s Convenience Food Market: A Focus on Muslim Minorities
• Israel: why the brand boycotts probably won’t make much difference
• Gaza: should global brands join the protests?